What is Spedster Business Solutions

Bridge the Gap Between Your Company and Special Educators

We get companies in front of school district leaders via advertising on our comprehensive “All Things Special Education” website, placing each qualifying company on our marketplace, email blasts and targeted state campaigns to district decision-makers, social media, personal introduction to SPED leaders in our vast professional network, and much more. We help EdTech companies – both special education and general education focused – better align their communications, marketing copy, product roadmaps, sales decks, website, and all public facing materials to the special education market.

Our Philosophy

Essentials Marketing Solution

  • Company and product placement on the Spedster marketplace

  • Advertising and premium placement on Spedster website

  • Large-scale email campaigns with marketing copy support and consulting

  • Extensive social media posting

Fractional Marketing Solution

  • Includes the Essential Marketing services

  • Dedicated fractional marketing team that provides the following services:

    • 30 Verified leads every month based on your company's website and content traffic

    • RFP Announcements aligned with your company's product offerings sent weekly

    • Weekly 30 minute planning and check in meeting with your Spedster marketing team

    • Weekly social media posts advertising your company on Spedster social media platforms

    • Email blasts to the SPED industry's largest curated SPED leader and teacher contact list

    • Collaborative webinar events planned and advertised for your company

    • Support creating compelling email campaigns and marketing copy tighty aligned to the SPED market

    • Website analysis and consulting to better align your company's products with the SPED market

A La Carte Marketing Solution

Individual Marketing, Sponsorship, Advertising, and Consulting Options

*Extended and custom sales and marketing services pricing determined by individual company needs and requirements. Please find below a listing of services we provide.

  • 4 – 1 Hour sales team trainings on key legal and trending topics in special education, how to tie your solutions to the legal pain points and requirements, and how to solve these problems with your solutions

  • 1– Half day consultation with executive sales team on creating new and better sales decks, coaching on presenting in the sped market, and providing key inputs specific to special education requirements

  • Featured video product review (3 minutes) by SPED Expert on Front of SPEDSTER website for 1 month and sent to SPEDSTER email distribution list

    * (Must be over 4.5 on SPEDSTER Quality Indicator Scale to be eligible)

  • 1 – Full day consultation with executive sales team on creating new and better sales decks, coaching on presenting and selling in the sped market, providing key inputs specific to special education requirements, review and analysis of current marketing and sales content, collaborative creation of annual strat plan template for sales team (customized to your company with team member inputs)

  • 1 Year RFP service relative to your market niche

  • 2 Podcast episode sponsorships

  • 2 Solutions-based email campaigns

  • 1 Email sequence

  • 2 Expert articles “guest” blog/articles or “ghosted” for CEO articles

  • 1 Dedicated Webinar end-to-end management fo the webinar experience from writing descriptions, determining titles, creating panel questions, selecting national experts, providing webinar script, and sales follow up strat plan with registrants

What We Can Do For Businesses

  • We know the field of special education better than anyone! Don't waste your money on events, conferences, and sponsorships that don't produce a solid and immediate ROI. We recommend the absolute top activities and events for companies to attend and sponsor. We know which organizations to partner with to maximize lead generation and sales. With national leaders in the field of special education on our leadership team, SPEDSTER is connected to decision-makers across the country. We understand the funding sources, sales and purchasing cycles, litigation trends that drive purchasing decisions, and how to communicate with special education directors. Our services include: sales deck creation and consulting, presentation coaching for reps, development of KPI's and 4DX metrics, email campaign frequency and copy language, etc.

  • We provide extensive opportunities for your company to be seen and marketed directly to SPED Directors, school districts, teachers, and parents on multiple pages on our site. Our base packages also include you being placed on our SPED marketplace.

  • Spedster is the leading marketplace in special education today. We are the trusted site for vetting and rating leading special education content, products, and companies.

  • Spedster conducts in-depth and multi-variant market research and competitive analyses of target products and companies against the backdrop of the special education and MTSS markets. Spedster employs a variety of research-based, customized, and analytical approaches to providing product, industry, competitive, and market insights.

  • Spedster employs a scientific and research-based approach to analyzing each company’s target products and their strategic positioning in he public domain. Spedster analyzes the wording/language specific to legal and educational terms specific to special education, evaluates the “story” being told and presented on all public facing content, provides specific recommendations based on the analyses and evaluations, and provides the solutions and deliverables to accomplish and and effectuate the recommendations.

  • We provide a host of services for the complex process of selling into the K-12 school market: door opening, branding and key organization affiliation, state-specific and national campaigns, linking solution sales language with industry specific language, sales rep training, tracking of federal and state funding opportunities (e.g., ESSER I, II, and III), sales manager coaching, 4DX metrics and process coaching, metrics coaching and rep evaluations, creation of sales territories and rep plans, sales rep training on selling to the ed tech and sped markets, webinar development and hosting, and much more…

  • With over 170,000 contacts in our database, we reach an extensive and broad audience of district administrators and special educators. We partner with companies to serve as a sales distribution arm. After vetting your product, we will advertise your product and sell it through our website and one-of-a-kind special education marketplace.

  • Content is King! One of the great challenges for special education-focused companies is generating a variety of timely, compelling, and enaging content that results in high view rates and drives new leads. At SPEDSTER, we employ a multi-point approach where we handle the creation and delivery of leading content (blogs, marketing copy and content, social media posts, instructional examples, top-tips and best practices articles, white papers, podcasts, etc.).

  • Webinars are among the cheapest and best ways to drive lead generation and brand with industry experts. The challenge is having access to the leading experts, being able to put together and facilitate a meaningful webinar experience, and manage the backend with regard to advertising email outreach to thousands of special education administrators and teachers, platform management (GoToMeeting), and maximizing lead generation and outreach before and after the webinar event. At SPEDSTER, we take care of every aspect for you!

  • We provide full-service product development services. We help companies refine current offerings, identify market opportunities, and create psychometrically sound and industry leading products.

  • We provide full-service social media management to drive lead generation and brand awareness. Creating special education-specific posts which fit with the terminology of the field and legal requirements can be challenging. From the development of engaging posts for all platforms, to create and handle every aspect including art, design, language, SEO, data and performance tracking, linkage and uploading to CRM, etc.